The Pan Am Series – Part XVI: What is Pan Am

What is Pan Am and Why Should We Care?

Every Thanksgiving millions of Americans take to the air to visit loved ones for what has become a four-day weekend. The Wednesday before Thanksgiving is traditionally the busiest day of the year for airline travel. And the nation’s airlines gear up for the onslaught of passengers at the nation’s airports. For the past twenty-two years one airline has been missing: Pan American World Airways.

For the past 15 weeks this “Pan Am Series” has been written and shared with the purpose of keeping the Pan Am story alive. Many born in the 1980s and later probably don’t remember Pan Am and maybe never ever heard of it. For those who do not know, or know very little, about Pan Am, the words and illustrations below will be an introduction to one of the greatest airlines ever.

Below are two articles: The first from the Pan Am Historical Foundation explaining who is Pan Am and why it is important; and the second, a “from the heart” retrospective on Pan Am logos, symbols and slogans, from a former Pan Am Captain who flew one of the airline’s last flights.

From the Pan Am Historical Foundation:

“For those who flew internationally for business or pleasure before 1991, the words Pan Am will provoke memories that range from a peripheral awareness of an airline that is no more to vivid recollections of an American company that achieved archetypal status as an icon of the 20th century.

“For those in the commercial aviation and air transport industries, Pan Am resonates as the prototypical intercontinental carrier that drew the blueprints and set the foundation for the global air transport system of today. Driven, dominant, fiercely competitive—loved, hated, or envied—the company’s long list of trailblazing firsts is an indelible record of operational achievement. All the while, its corporate identity exuded a sense of style and élan that remains legendary. The Pan Am identity projects a highest standard and its mark stood worldwide above all others.

“For those whose fate depended on a desperate flight to freedom, and to the many more who never boarded an airplane, Pan Am brought the ideals of the nation and the support of a caring world community to the teeming shores of five continents.

“The safety and affordability of air travel today enjoyed by many millions of the world’s mobile society can be traced directly back to Pan Am. The ability of the company leadership in the formative years of air travel to structure such an industry and open its markets, and to move so quickly on multiple fronts of technology, finance, diplomacy, and human resources remains a model of entrepreneurship. The same can be said for its brand of patriotism and service to the national interest in both peacetime and in war.

“Air travel is a complex experience today. Nevertheless, in the industrialized world it has become an entitlement, an expectation that we can be in London one day and in Hong Kong the next. Something only a Jules Verne could imagine a few generations ago. The ancient dream of flight was passed from the grasp of a few intrepid experimenters into the hands of a globe-trotting public via Pan Am in just a few decades.

“A complete corporate history of Pan American World Airways from 1927 to 1991 could fill ten volumes. The following points and milestones, however, are some of the broad brush strokes in the colorful history of this unique company and its lasting significance.

“Pan Am was not “another airline.” In transport by fixed wing aircraft Pan Am had no equal in either domestic or foreign rivalry. First across the Pacific, the Atlantic, and round-the-world with regular scheduled and sustained service.

“It all began in South Florida. While domestic, overland airline development evolved coast-to-coast, the state of aeronautics and geography dictated that of all the world’s continental configurations the ninety-five-mile gap from the extreme tip of the Sunshine State across the Florida Straits to Cuba was just right for attempting a first foray of over water international air service. Furthermore, this location was a natural gateway for linking the Americas and to begin building an aerial network to unify the Western Hemisphere.

“The first principals of Pan Am, its holding company, and subsidiaries were leading experts and visionaries in aeronautics, finance, business, governmental affairs, and international diplomacy. These executives were able to identify and gain access to like minded individuals and foster a culture of competence. The same caliber of recruitment was carried out at the engineering and operational levels. While standard business practices of the day were employed organizationally, close coordination and many cross-over skills kept the pyramid from being overly hierarchical in the early years. Professionalism, from the boardroom to the flight crews and maintenance departments changed the face of the airline business. As things progressed, an esprit de corps evolved best summed up by the catchphrase “Clipper Glory.”

“With European nations leading in aeronautics after WWI and pressing their efforts in scheduled ocean air transport, it was Pan Am that achieved the breakthrough with China Clipper service to Asia propelling the US to the forefront of the air age. Its proprietary radio direction finding technology and long-range, multi-engine aircraft, which it had demanded of manufacturers, set it apart from all other of the world’s fleets.

“This is Pan Am. A unique American enterprise that did so much to define the twentieth century and an entrepreneurial success story that continues to inspire and point the way to what is possible. The story is multi-layered, and while its complexities draw on many disciplines in science, technology, human factors, international relations, and more, they are all connected by a simple idea—the desire to strive for excellence. Such is the legacy.”

From Captain Don Cooper:

Pan Am Logos and Slogans

“Over six decades, Pan American’s magnitude of operation extended to six continents, and included numerous nations and cities and thus established the company as an international icon,  second only to Coco Cola. Pan American’s pioneering and technological achievements, along with its passenger innovations projected the company’s image to the forefront of the international travel. As its route system expanded, the quality of service and safety improved, generating public confidence in the company and commercial aviation. Because of these outstanding achievements, Pan American became the premier airline of the world insuring its corporate name, clipper call sign, nautical aircraft themes, logo and slogans to be recognized internationally.

“International maritime law requires all aircraft and ships to display the flag of the country of registry. Pan Am prominently and proudly displayed the American flag, sometimes on the fuselage near the nose and at other times on the tail of the aircraft, which symbolized that Pan Am aircraft, at anytime, anywhere in the world, were the sovereign territory of the United States of America.

 

“Pan American’s first logo was an arrow piercing a bracketed shield with the letters ‘PAA’ enclosed. From the top of the shield, lines flowed towards the tail giving an impression of an arrow in express flight. In October 1930, [Chief Engineer] Andre Priester ordered a standard theme for all Pan American aircraft, a logo designed with a hemispheric globe underneath a half wing. This logo eventually evolved into a series of three symbols, which were painted on the nose and near the tail of all its aircraft. The first in the series showed the continents of North and South Americas in the center of the globe. In 1944, several changes were made by placing the letters “PAA” on the wing, incorporating grid lines, and rotating the globe to show portions of the western hemisphere. Later, the grid lines were removed. Navy blue became the official color for aircraft livery. In the same period, the slogan “The System of the Flying Clippers” was introduced.

 “In 1949, with the introduction of the Boeing 377, called the ‘Stratocruiser’, the airline’s most enduring slogan, ‘World’s Most Experienced Airline,’ was adopted.

377-n

“Pan Am’s corporate name changed several times. In 1950, the company’s original name ‘Pan American Airways’ was changed to ‘Pan American World Airways.’ Then on November 1, 1972 the corporate name was changed again to the company’s popular nickname ‘Pan Am.’

 

“Juan Trippe had an affinity for nautical aspects of mid-nineteenth century clipper ships that were developed in the U.S. These ships were sleek and fast sailing vessels and acquired the name ‘Clipper’ from the way they ‘clipped-off’ their miles, dramatically reducing sailing times between distant ports of call. Sailing to Australia in 1854, Donald McKay’s ‘Sovereign of the Seas’ reported the highest rate of speed, 22 knots, ever achieved by a sailing ship. Clipper ships were built for seasonal trade, where early cargo delivery was paramount. These sleek vessels were ideally suited for low-volume, high profit goods, such as tea, spices, gold, opium from China and wool from Australia. Their cargoes could be spectacular in value.

Donald McKay's Sovereign of the Seas

Donald McKay’s Sovereign of the Seas

“In 1930, Trippe made a corporate decision that all Pan American aircraft would adopt a nautical theme. Airspeed would be calculated in knots, time in bells, aircraft interiors would be nautical and a crew’s tour of duty would be referred to as a watch. All company aircraft would be christened ‘Clippers.’ This tradition continued for the life of the company, with the brand name registered to ensure its exclusive use. On Columbus Day 1931, a Sikorsky S 40, was the first aircraft to bear the name ‘Clipper’. It was christened ‘American Clipper’ by Mrs. Herbert Hoover, the President’s wife. Since the law of Prohibition (18th Amendment, later repealed) was in effect, a bottle of Caribbean Sea water was used for the christening instead of a bottle of champagne. Pan American Clippers, the ultimate in aviation technology, were the proud symbols of America’s ability to lead the world in the advancements of commercial aviation.

Sikorsky S-40 - "Southern Clipper" - the first Clipper Ship

Sikorsky S-40 – “Southern Clipper”

 “During this same era, André Priester ordered that cockpit crew members’ uniforms be changed from white trousers and dark blue coats to navy-blue serge uniforms, standard black neck ties and gold wings pinned on the breast of their jackets. These uniforms changes were for all divisions and for certain ground personnel and included the subsidiary companies of Pan American.

” In the summer of 1932, a new uniform insignia was introduced along with standardized pay for all pilots and other employees. Captains received a flat salary of $600 dollar a month. Chief pilots received wings with three stars on a blue bar. Senior pilots wore wings with two stars, co-pilots had one star and junior pilots had none. The title of captain was adopted and implied master of the ship. Originally, crew rank was not indicated on uniforms, but after WW II, four gold braided stripes were added to the sleeves of captain’s uniforms and ‘scrambled eggs’ were placed on hat bills. All other cockpit crew members wore three gold stripes and plain black billed hats.

 “Pan American cabin crews were traditionally male stewards or pursers, modeled in function and appearance after stewards of luxury ocean liners. Their uniforms were white shirts, black neck ties, white waist-length jackets and black trousers. Their work was considered to be too arduous for women, but in 1944, this tradition changed. Pan American hired its first seven stewardesses to fly in their Latin America Division from Miami. The following December, the Alaska Division hired one lady, Marcia Black. On September 15, 1945, the Atlantic Division hired a class of stewardesses to be trained for the Boeing 314 Atlantic service. In March 1946, the Pacific Division hired their first stewardesses.

“After World War II, Pan American Airways hired four unique and very special ladies: Marjory Foster-Munn, Ruth Glaser-Wright-Guhse, Barbara Hart-Kennedy and Elizabeth ‘Betty’ Haas-Pfister. During the War, these ladies became members of an elite group called WASP (Women Airforce Service Pilots). Twenty-five thousand ladies applied, 1830 were accepted and took the oath, but only 1074 completed flight training, freeing a male pilot for combat service and duties. Thirty-eight WASP lost their lives in accidents, 11 in training and 27 fulfilling flight duties. As a group, they flew every aircraft in the military inventory, including fighters and bombers and did a myriad of flying jobs. After serving their country as pilots, Pan American denied these four WASPs employment as pilots because of discriminatory polices at the time. So, they hired on as stewardesses.

 

“In October 1955, Juan Trippe in his typical covert manner, without telling Pan Am employees or other airline executives about what he was up to, started secret talks with aircraft manufactures. He pitted one aircraft manufacture against another for competitive purposes, and brow beat Pratt Whitney, the aircraft engine maker,  for more powerful and fuel efficient jet engines. After clandestine negotiations with Douglas and Boeing for new jet aircraft, Trippe decided to have a cocktail party in his Manhattan apartment over looking the East River to celebrate and announce Pan American future plans. His guests, members of IATA executive committee, were having enjoyable time and praising themselves for ordering new turbo-prop Lockheed Electras to replace their outdated propeller aircraft fleets. When someone ask Trippe what Pan Am’s plans were, he announced that Pan Am was going all jet with an order of 24 Douglas DC-8s and 21 Boeing 707s. That announcement had a chilling effect on his guest and ended the party’s upbeat note. Trippe had just forced the jet age upon his competitors and in the process, they would be forced to dump their propeller aircraft at loss. In the following days, airline executives were headed west to the Boeing and Douglas plants to get in line behind Pan American for their new jets.

 “What followed was a complete revamp of the Pan Am’s image in preparation for the jet age. In 1955, New York architect Edward Larrabee Barnes was hired as Pan Am’s consultant designer. He and his associate Charles Forberg revamped the image of the company. The most notable changes were the new 1960 terminal building at JFK fashioned after Berlin’s Tempelhof with an overhanging canopy roof and by replacing the traditional half-wing and hemispheric globe logo with a large clean blue globe over-laid with curved parabolic lines to give an impression of an airline without geographic demarcations.

 

“The jet age arrived on October 26, 1958, with Pan Am’s first Boeing 707 inaugural flight from New York to Paris. The jets were an immediate financial success for Pan Am, along with the blue ball, which became one of the world’s most recognized corporate symbols.

 

“Because Pan Am was a recognized world icon, which represented America’s greatest; Islam terrorist on December 21, 1988 bombed Pan Am Flight 103 over Lockerbie Scotland shortly after departing London, killing 269 people. This terrorist action eventually led Pan Am to its demise. On December 4, 1991 Pan Am declared bankruptcy and closed down after sixty-four years of service and the blue ball, along with its patent rights, was sold by court ordered auction for 1.3 million dollars.  In order to circumvent the patent issues of the blue ball logo, a new symbol was created for the 2006 Pan Am/Victoria BC reunion by combining the blue ball and the half wing/hemispheric globe logos into one symbol as seen below. The combined logo truly represents Pan Am’s legendary sixty-four year history, which no other airline can match and all Pan am employees should be proud to have been a part of this extraordinary legacy.”

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For additional information about Pan American World Airways:

The Book Pan American World Airways – Aviation history Through the Words of its People contains 71 stories written by the people of Pan Am who played important roles in many of the important events in Pan Am’s history. The book is published by BlueWaterPress.

Preview Pan American World Airways – Aviation History Through the Words of its People

For purchasing information, visit the publisher, BlueWaterPress or Amazon

Also available in a Kindle Edition

For a companion book with a timeline of Pan Am history and images of aircraft, timetables and other memorabilia, see a preview of  Pan American World Airways – Images of a Great Airline

The book is also available directly from the publisher, BlueWaterPress or Amazon.

For further information about the history of Pan American World Airways, visit: Pan Am Historical Foundation

The Pan Am Series – Part V: The “Nautical Airline”

An American Clipper Ship circa 1870

An American Clipper Ship circa 1870

Pan American World Airways has always been associated with the sea and things nautical.  Its aircraft were called “Clippers” and many of the Clipper names had references to the sea, particularly with the Boeing 747 aircraft, which were given names such as Pride of the Sea, Champion of the Seas, Spark of the Ocean, Belle of the Sea, Crest of the Wave and Sovereign of the Seas, to name a few.

How Pan Am became the “Nautical Airline” is centered on Pan Am’s founder, Juan Trippe who dreamed of this idea from the beginning of his venture in establishing an airline. How Pan Am was formed is a story of wheeling and dealing, mergers and acquisitions and financial and political maneuvering that is well documented in the Pan Am literature, including Robert Daley’s An American Saga – Juan Trippe and His Pan Am Empire, Marylin Bender and Selig Alyschul’s The Chosen Instrument and R.E.G. Davies’ Pan Am, An Airline and Its Aircraft.

Suffice to say, however, it is useful to have a little background.  In the beginning there were four interested groups, as identified by R.E.G. Davies in Pan Am, An Airline and Its Aircraft. The first group, the Montgomery Group, formed Pan American Airways, Inc. (PAA).  It was founded on 14 March 1927 by Air Force Majors “Hap” Arnold, Carl Spaatz and John H. Jouett, later joined by John K. Montgomery and Richard B. Bevier, as a counterbalance to German-owned carrier “SCADTA” (Colombo-German Aerial Transport Co) that had been operating in Colombia since 1920. SCADTA was viewed as a possible German aerial threat to the Panama Canal.  Eventually Montgomery petitioned the US government to call for bids on an U.S. airmail contract between Key West and Havana (FAM 4) and won the contract.  However, PAA lacked any aircraft to perform the job and did not have landing rights in Cuba.  Under the terms of the contract, PAA had to be flying by 19 October 1927.

On 2 June 1927, Juan Trippe formed the Aviation Corporation of America (ACA) (the Trippe Group) with financially powerful and politically well-connected backing, and raised $300,000.  On 1 July Reed Chambers and financier Richard Hoyt (the Chambers-Hoyt Group) formed Southeastern Airlines.   On 8 July Trippe formed Southern Airlines and on 11 October Southeastern was reincorporated as Atlantic, Gulf and Caribbean Airways.  Trippe then proposed a merger between these three groups and in doing so played a trump card:  He and John A. Hambleton, one of his backers, traveled to Cuba and persuaded the Cuban president to grant landing rights to the Aviation Corporation, making Montgomery’s mail contract useless as a bargaining chip.  After much wrangling between the groups, including a meeting on Hoyt’s yacht during which Assistant Postmaster General Irving Grover threatened that if there was no deal he would not be awarding any contract to anyone, the Aviation Corporation of the Americas was formed, operating as Pan American Airways, headed by Juan Trippe.  Later the corporation’s name was changed to Pan American Airways.

The deadline of 19 October still loomed, however. A Fokker F-VII aircraft was selected for the operation, but could not be used because Meacham’s Field in Key West was not completed and could not accommodate the aircraft. What transpired was an eleventh hour miracle. Pan American’s representative in Miami learned that a Fairchild FC-2 monoplane was in Key West, sitting out a hurricane threat.  The aircraft was owned by West Indian Aerial Express (the Fairchild Group) and a deal was made to charter the aircraft.  The pilot was offered $145.50 to carry mail to Havana that had just arrived on the Florida East Coast-Atlantic Coast Line railroads.  The hurricane threat disappeared and the trip was made.  The rest is history.

On 28 October 1927, the Fokker left Key West on Pan American’s inaugural international flight, carrying 772 lb of mail. On 16 January 1928, the first passenger flight was completed on the same route.  And on 28 October 1928, Pan American established its Miami base at Dinner Key.

The First Clipper

In 1931, Pan Am acquired the Sikorsky S-40, the first aircraft that would be designated “Clipper”.  This designation came about as a result of Trippe’s fascination with ships and the sea.  As a child he had traveled to Europe on Cunard Line ships and this fascination transcended to the idea that Pan Am should be a kind of nautical airline.

RMS Mauretania, a Cunard ship that Juan Trippe might have traveled on to Europe

RMS Mauretania, a Cunard liner that Juan Trippe might have traveled on to Europe.

Along these lines, a maritime culture emerged.  Andre Priester, who Trippe had previously hired as chief engineer, dressed the pilots as naval officers with gold wings pinned to their breast pockets.  Gold stripes were on the jacket sleeves to show rank.  The pilots also wore peaked hats with white covers and a gold strap.  And, according to Robert Daley in An American Saga, Priester “forbade [the pilots] to stuff or twist these caps into the dashing, high-peaked shapes so dear to most aviators’ hearts.”  These naval trappings according to Marylin Bender and Selig Altschul in The Chosen Instrument “served to set distance between the airline and aviation’s all too proximate history symbolized by the khaki breeches, leather puttees, jacket and helmet of the daredevil flyer.  [Pan Am’s] pilots were invested as engineers to whom flying was a scientific business rather than a  thrilling escapade.”  Pilots underwent a stringent and comprehensive training program and, according to former flying boat and retired captain Bill Nash, were required to have college degrees prior to hiring and to demonstrate proven proficiency prior to promotion in the flight deck.  Nash started as a Fourth Officer before rising to Captain.

Sikorsky S-40 - "Southern Clipper" - the first Clipper Ship

Sikorsky S-40 – Pictured is the Southern Clipper

When the S-40 made its debut, it was the largest airplane built in the United States.  Its maiden voyage on 19 November 1931 was from Miami to the Canal Zone carrying 32 passengers with Charles Lindbergh at the controls and Basil Rowe (formerly with the West Indian Aerial Express) as co-pilot.  Igor Sikorsky, who Trippe had earlier brought on board to design an aircraft to Pan Am’s own specifications (the predecessor to the S-40, the S-38) also had some time at the controls.

Trippe named the aircraft the American Clipper.  Perhaps inspired by prints of American clipper ships hanging in his home or reaching back to his Maryland ancestry from where these swift sailing ships originated in the shipyards of Baltimore, it was, according to Bender and Altschul “appropriate then, to call the first transport ship designed for international air commerce after those magnificent vessels.”  Thereafter, all Pan Am aircraft were to be designated Clippers.

Clipper Pride of the Ocean at London Heathrow

Clipper Pride of the Ocean at London Heathrow Airport

Clipper Dashing Wave at Buenos Aires Ezeiza Airport

Clipper Dashing Wave at Buenos Aires Ezeiza Airport

The operation would be in keeping with maritime lore and custom.  The pilot was called “captain” and the co-pilot “first officer”.  The title “captain” implied master of the ship or chief executive of the flying boat.  Speed was calculated in knots (nautical miles per hour), time in bells, and a crew’s tour of duty was a “watch”.  In the cabin, according to Daley, “walls and ceilings would be finished in walnut painted in a dark stain, and the fifty passengers would sit in Queen Anne chairs upholstered in blue and orange. The carpet would be blue, and the windows equipped with rope blinds.  As aboard any ship, life rings would hang from the walls of the lounge.”  The stewards, according to Bender and Altschul, “were modeled in function and appearance after the personnel of luxury ocean liners.  Their uniforms were black trousers and white waist-length jackets over white shirts and black neckties. Stewards distributed remedies for airsickness, served refreshments (and in the S-40, prepared hot meals in the galley of the aircraft), pointed out scenic attractions from the windows of the plane and assisted with the red tape of Customs and landing procedures.”

This nautical approach seemed to carry on through the entire existence of Pan Am.  The flight deck – bridge – was always on the top deck, as on an ocean liner.  This was evident in the flying boats, including the Martin M-130, the China Clipper, the Boeing 314, the Boeing 377 Stratocruiser and the Boeing 747, with its flight deck on the upper deck of the aircraft.

M-130 - China Clipper

M-130 – China Clipper

Boeing 314

Boeing 314

Boeing 377

Boeing 377

The flight deck of the Boeing 314 had the appearance of the bridge of a merchant ship:

The "Bridge" of the Boeing 314

The “Bridge” of the Boeing 314

Note the Clipper ship on the forward bulkhead of the Boeing 707:

Interior of Boeing 707 in All-Economy Charter Configuration.

Interior of Boeing 707 in All-Economy Charter Configuration.

Below, the SS United States and the bridge of a large merchant ship:

SS United States  (photo credit Charles Anderson)

SS United States
(photo credit Charles Anderson)

Bridge of a Roll On/Roll Off merchant ship.

Bridge of a Roll On/Roll Off merchant ship.

The “nautical” feel was also prevalent at Clipper departures, particularly from Dinner Key in Miami during the early years and Pan Am’s Worldport at New York’s John F. Kennedy International Airport in the later years.  There was an atmosphere similar to the departure of an ocean liner, with festivity, sense of adventure and anticipation of a voyage to a distant place.  The setting at the Worldport, particularly with the evening departures to distant destinations, included passengers and well-wishers gathered at the gate in sight of the Clipper being readied for the long voyage ahead.  There was a sense of drama; the type of drama that Juan Trippe probably envisaged for each Clipper departure.  The romance of traveling to faraway places was part and parcel of the Pan Am experience.

The nautical element was also featured in many of Pan Am’s printed brochures and posters, as well as on the cover of an annual report.

1958 Annual Report

1958 Annual Report

However, as the years passed, the romance of the “nautical airline” began to wear out.  Perhaps Pan Am tried to preserve it with the Boeing 747, but times had changed.  The grand ocean liners were soon replaced by cruise ships where passengers were more interested in the on-board entertainment rather than the peaceful environment of the sea (although that can still be experienced on cargo ships).  Airline passengers became more interested in getting from A to B at the lowest fare, rather than experiencing the ambiance of a flying ocean liner.  Airplanes became more like buses, with the exception of the premium cabins, rather than airships commanding the airways. And the bridge, both on many cruise ships and on the largest passenger aircraft in the world, would no longer be on the topmost deck. The sense of command of the airways and the sea has seemed to disappear, and the bridge, “formerly sacrosanct navigational preserves”, as eloquently described by John Maxtone-Graham in Liners to the Sun,  is now simply a functionary in the process of getting passengers from A to B, or in the case of a cruise ship, from A to A via port visits.

On the A-380, the flight deck is located between the main and upper decks:

A-380 - Note location flight deck compared to Boeing 747

A-380 – Note location of the flight deck compared to Boeing 747, pictured above.

And on the newer cruise liners, the bridge is not on the highest deck, as shown here on the Holland America Line’s Eurodam.

MS Eurodam - Note the location of the bridge four decks below the top deck.

MS Eurodam – Note the location of the bridge four decks below the top deck.

Perhaps Pan Am the Nautical Airline was overcome by its own success.  One cannot, however, deny that the idea of a nautical airline was a necessary step in the process of shrinking the globe.  Now, with today’s technology, it probably is no longer needed.  Happily, one tradition of the nautical airline continues:  the Pilot-in-Command of an airliner is still the “Captain”.

For anyone interested in the history of Pan Am, the books referenced above are excellent sources of in-depth analysis of the airline’s story.  Another excellent book, a time-line of historic Pan Am firsts and major events, with illustrations, is Pan American World Airways – Images of a Great Airline, by James Patrick Baldwin and published by BlueWaterPress.  The contents can be viewed at this link: https://jpbtransconsulting.com/pan-am-book-images/, and can be purchased directly from the publisher at this link: http://www.bluewaterpress.com/Catalog/book_pan_am.html

It is also available from Amazon: http://www.amazon.com/Pan-American-World-Airways-Airline/dp/1604520469/ref=sr_1_1?ie=UTF8&qid=1381237003&sr=8-1&keywords=pan+american+world+airways+-+images+of+a+great+airline

Further information about Pan Am history can also be found on the website of the Pan Am Historical Foundation,  http://panam.org/